Event Production, Design and Organization
In our marketing department, we have a team of designers and layout editors specialized in the production of corporate material for all the type of events we attend. The department organizes, designs and prepares the implementation of events to guarantee the success of our presentation.
In our annual Action Plan, attendance to various fairs and events of the sector is considered. We participate with Choice hotels in various actions and partake in various events such as workshops and fairs.
Communication, Advertising, and Sponsorships
We have a specialized department that manages all the requests for information from the media. We create public relations actions with the main media establishing a clear and consistent corporate communication policy, developing relationships with key journalists.
The department takes care of the relationship with the main agents of the sector, attending events, forums, conferences, and debates that can be of interest for the Sercotel Hotel Group. Moreover, we invest in an advertising plan to increase brand awareness at the national level and analyze the suitability of sponsorships and collaborations with various brands.