{"id":14493,"date":"2019-01-29T11:27:11","date_gmt":"2019-01-29T11:27:11","guid":{"rendered":"https:\/\/www.sercotelhotelgroup.com\/expansion\/"},"modified":"2021-07-15T07:43:56","modified_gmt":"2021-07-15T07:43:56","slug":"expansion","status":"publish","type":"page","link":"https:\/\/www.sercotelhotelgroup.com\/en\/expansion\/","title":{"rendered":"Expansion"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-default avia-no-shadow avia-full-stretch av-parallax-section av-section-color-overlay-active avia-bg-style-parallax   av-minimum-height av-minimum-height-custom container_wrap sidebar_right'  data-section-bg-repeat='stretch' ><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch' style = 'background-repeat: no-repeat; background-image: url(https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2018\/09\/contacto-1.jpg); background-attachment: scroll; background-position: center center; ' ><\/div><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.5; background-color: #ffffff; '><\/div><div class='container' style='height:250px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div style='padding-bottom:0px;font-size:60px;' class='av-special-heading av-special-heading-h1  blockquote modern-quote  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Expansion<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='hoteles' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #ffffff; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div first  \" ><p><div style='padding-bottom:20px;font-size:40px;' class='av-special-heading av-special-heading-h2  blockquote modern-quote modern-centered  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >International portfolio<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3' class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-repeat: no-repeat; background-image: url(https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/MAPA-1.jpg); background-attachment: scroll; background-position: center left; ' data-section-bg-repeat='no-repeat' ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_fourth  flex_column_div   \" style='padding:20px; background-color:rgba(255,255,255,0.77); border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2021\/07\/portfolio-1b.png' alt='' title='portfolio-1b'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><div class=\"flex_column av_one_fourth  flex_column_div   \" style='padding:20px; background-color:rgba(255,255,255,0.77); border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/portfolio2.png' alt='' title='portfolio2'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='modelos' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:20px;font-size:35px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered   av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >COLLABORATION MODELS<\/h3><div class ='av-subheading av-subheading_below  ' style='font-size:15px;'><p>Hotel operation and commercial experience, the perfect combination<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Sercotel Hotel Group cuenta con un modelo de negocio \u00fanico y flexible que se adapta a\u00a0todas las casu\u00edsticas de un hotel, sin importar el tipo de segmento o destino (urbano o\u00a0vacacional, principal o secundario).<\/p>\n<p>El eje com\u00fan de nuestro modelo nace de la identidad de la marca y imagen. Este concepto facilita al hu\u00e9sped la identificaci\u00f3n de las caracter\u00edsticas del hotel y le da seguridad en su compra. Esto conlleva poner a funcionar toda una estructura de ventas, revenue management, e-commerce y marketing que potencia los elementos comunes y resalta diferencias de nuestros hoteles, buscando el mejor resultado en los ingresos del hotel en todos sus canales de venta. Con respecto al modelo operativo, los hoteles de la cadena cuentan con dos soluciones para el reto de la gesti\u00f3n del hotel:<\/p>\n<ul>\n<li>Operaci\u00f3n directa por parte del equipo de Sercotel Hotel Group, ya sea bajo f\u00f3rmulas de <strong>gesti\u00f3n<\/strong> (hotel management) o de <strong>arrendamiento<\/strong> (lease-hold).<\/li>\n<\/ul>\n<ul>\n<li>La integraci\u00f3n del hotel en el programa <strong>Quality System<\/strong>, que vela por implantar procesos y procedimientos adecuados para el hotel y que a su vez garantiza la formaci\u00f3n del equipo del hotel para propiciar una oferta de cadena atractiva para el hu\u00e9sped.<\/li>\n<\/ul>\n<p>Adem\u00e1s, Sercotel Hotel Group pone a disposici\u00f3n el modelo de franquicia cl\u00e1sico de las marcas Choice Hotels, dirigido a hoteles con caracter\u00edsticas concretas y orientaci\u00f3n a la internacionalizaci\u00f3n de su propuesta, pero con el valor a\u00f1adido de estar integrado en una cadena de fuerza comercial indiscutible en el \u00e1mbito regional de Espa\u00f1a y Latinoam\u00e9rica.<\/p>\n<\/div><\/section><br \/>\n<div style='height:40px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div class='avia-image-container  av-styling-no-styling    avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2021\/07\/modelos-1.png' alt='' title='modelos-1'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='operacion' class='avia-section main_color avia-section-default avia-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #f2f3f4; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div style='padding-bottom:20px;font-size:40px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered   av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >HOTEL OPERATION<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><p><strong>Lean Management <\/strong><\/p>\n<p>\u201cLean Management\u201d o gesti\u00f3n hotelera de precisi\u00f3n, fuerte modelo de servicio hotelero basado en altos est\u00e1ndares de calidad al menor coste posible. Eficiencia de costes a trav\u00e9s de un sistema \u00fanico en constante revisi\u00f3n de los procedimientos y procesos de gesti\u00f3n hotelera. Historial de \u00e9xito en la gesti\u00f3n y el arrendamiento con una larga lista de propietarios de hoteles e inversores satisfechos.<\/p>\n<p><strong>Orientaci\u00f3n a la mejora de activos <\/strong><\/p>\n<p>Nuestro modelo supone un estricto compromiso de conservaci\u00f3n y mejora de cualquier activo gracias a una cuidada gesti\u00f3n de las instalaciones, a trav\u00e9s de nuestro equipo de facility management.<\/p>\n<p><strong>Trayectoria en el sector <\/strong><\/p>\n<p>Excelente reputaci\u00f3n en el mercado espa\u00f1ol y latinoamericano gracias al prestigio accionarial y a las mejores pr\u00e1cticas de operaci\u00f3n.<\/p>\n<p><strong>Salud financiera <\/strong><\/p>\n<p>Empresa orientada al beneficio con un perfil financiero y crediticio saludable gracias a nuestra esctructura accionarial.<\/p>\n<p><strong>Expertos hoteleros <\/strong><\/p>\n<p>Profundo conocimiento del servicio marca comercial y comercializaci\u00f3n gracias a la amplia cartera de servicios de alta calidad de Sercotel Hotel Group y Choice Hotels.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div  data-size='medium'  data-lightbox_size='large'  data-animation='slide'  data-ids='12913'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class='  avia-small-width-slider avia-super-small-width-slider'  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-medium av_slideshow   avia-small-width-slider avia-super-small-width-slider avia-slide-slider '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner' style='padding-bottom: 75.333333333333%;'><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap'  ><img src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/operacion1-300x226.png' width='300' height='226' title='operacion1' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h3><strong><span class=\"av_dropcap2 \" style=\"background-color:#c0d631\">1<\/span> Variabilizaci\u00f3n de costes operativos<\/strong><\/h3>\n<p>Sercotel Hotel Group transforma parte de los costes fijos de F&amp;B y\u00a0habitaciones HR en costes variables para mejorar. Modelo de negocio\u00a0resiliente, agilidad y flexibilidad en funci\u00f3n de la ocupaci\u00f3n.\u00a0 Eficiencia\u00a0de costes, algunas actividades migran a las empresas que pueden\u00a0optimizarlas mejor.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div  data-size='medium'  data-lightbox_size='large'  data-animation='slide'  data-ids='12914'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class='  avia-small-width-slider avia-super-small-width-slider'  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  class='avia-slideshow avia-slideshow-2  av-control-default av-default-height-applied avia-slideshow-medium av_slideshow   avia-small-width-slider avia-super-small-width-slider avia-slide-slider '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner' style='padding-bottom: 75.333333333333%;'><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-2' class='avia-slide-wrap'  ><img src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/operacion2-300x226.png' width='300' height='226' title='operacion2' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h3><strong><span class=\"av_dropcap2 \" style=\"background-color:#c0d631\">2<\/span>\u00a0\u00a0Procesos y procedimientos departamentales<\/strong><\/h3>\n<p>Procedimientos departamentales enfocados en la practicidad, control\u00a0y eficiencia. Presencia constante del Departamento de Operaciones en todos los hoteles. Conocimientos de gesti\u00f3n operativa, equipos\u00a0especializados en todas las \u00e1reas. Agilidad en la toma de decisiones.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div  data-size='medium'  data-lightbox_size='large'  data-animation='slide'  data-ids='12915'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class='  avia-small-width-slider avia-super-small-width-slider'  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  class='avia-slideshow avia-slideshow-3  av-control-default av-default-height-applied avia-slideshow-medium av_slideshow   avia-small-width-slider avia-super-small-width-slider avia-slide-slider '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner' style='padding-bottom: 75.333333333333%;'><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-3' class='avia-slide-wrap'  ><img src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/operacion3-300x226.png' width='300' height='226' title='operacion3' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h3><strong><span class=\"av_dropcap2 \" style=\"background-color:#c0d631\">3<\/span>\u00a0\u00a0\u00a0Control de costes<\/strong><\/h3>\n<p>Control de eficiencia energ\u00e9tica para asegurar un menor coste operativo.<br \/>\nMayor ciclo de vida de las instalaciones. Menos necesidad de CAPEX.<br \/>\nAcuerdos corporativos de primer nivel en costes y servicios.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='background-color:#333333; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p style=\"text-align: center;\"><b>The result translates into high levels of customer satisfaction\u00a0with efficient operational procedures.<\/b><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='quality' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #ffffff; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:20px;font-size:39px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered   av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Quality System<\/h3><div class ='av-subheading av-subheading_below  ' style='font-size:15px;'><p>Quality unites us. The spirit identifies us<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><p>The Quality System program is an exclusive Sercotel Hotel Group service that completely differentiates the chain\u2019s hotels from its competitors. The alignment of the quality levels to the reality of the hotel and to its market segment makes this program a tool of continuous improvement that protects profitability, promotes loyalty, and a singular and homogenous experience in the portfolio of company brands.<\/p>\n<p>Quality for the Sercotel Hotel Group is transmitted in everything a hotel does, as well as its commercialization and distribution. Support for the implementation of best practices in this field is also part of the potential for growth and therefore a fundamental part of our program.<\/p>\n<\/div><\/section><br \/>\n<div style='padding-bottom:20px;font-size:30px;' class='av-special-heading av-special-heading-h4  blockquote modern-quote  av-inherit-size '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Optimized Areas and Processes<\/h4><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap avia_scrollable_table'><table class='avia-table avia-data-table avia-table-1  avia_pricing_minimal '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>Reception and Booking<\/th><td class='avia-highlight-col'>Customer Service and Booking Management<\/td><\/tr><tr class=''><th class='avia-desc-col'>Floors and Maintenance <\/th><td class='avia-highlight-col'>Operations and Arrangement<\/td><\/tr><tr class=''><th class='avia-desc-col'>Food and Beverage<\/th><td class='avia-highlight-col'>Purchasing, Processes and Service Assembly<\/td><\/tr><tr class=''><th class='avia-desc-col'>Commercialization<\/th><td class='avia-highlight-col'>Preferential contracting and special conditions for distribution and revenue<\/td><\/tr><tr class=''><th class='avia-desc-col'>Management<\/th><td class='avia-highlight-col'>Best practices and support in prices and channel management<\/td><\/tr><tr class=''><th class='avia-desc-col'>Management indicators<\/th><td class='avia-highlight-col'>Training and quality control and online reputation<\/td><\/tr><\/tbody><\/table><\/div><br \/>\n<div style='padding-bottom:20px;font-size:30px;' class='av-special-heading av-special-heading-h4  blockquote modern-quote  av-inherit-size '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Quality System &#8211; Program Services <\/h4><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div class=\"tabcontainer   sidebar_tab sidebar_tab_left border_tabs \">\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >    <div data-fake-id=\"#tab-id-1\" class=\"tab active_tab\"  itemprop=\"headline\" >Standardization and Processes<\/div>\n    <div id=\"tab-id-1-container\" class=\"tab_content active_tab_content\">\n        <div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-12797 alignleft\" src=\"https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/qs-1.png\" alt=\"\" width=\"150\" height=\"103\" \/><\/p>\n<ul>\n<li>Brand implementation and adaptation of processes to the reality of the hotel.<\/li>\n<li>Creation of procedure for Floors, Maintenance, Reception and Catering Services (buffets, snacks, bars and room service).<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >    <div data-fake-id=\"#tab-id-2\" class=\"tab \"  itemprop=\"headline\" >Quality and Reputation Control <\/div>\n    <div id=\"tab-id-2-container\" class=\"tab_content \">\n        <div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-12798 alignleft\" src=\"https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/qs-2.png\" alt=\"\" width=\"150\" height=\"103\" \/><\/p>\n<ul>\n<li>Implementation plan of new procedures and target indicators.<\/li>\n<li>Quality and process audit.<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >    <div data-fake-id=\"#tab-id-3\" class=\"tab \"  itemprop=\"headline\" >Training<\/div>\n    <div id=\"tab-id-3-container\" class=\"tab_content \">\n        <div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-12799 alignleft\" src=\"https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/qs-3.png\" alt=\"\" width=\"150\" height=\"103\" \/><\/p>\n<ul>\n<li>Ad hoc training of each hotel\u2019s improvement plans after the audit.<\/li>\n<li>Monographic training sessions by area (Reception, Floors, Maintenance and Catering).<\/li>\n<li>Post Training Plan follow-ups and evaluations: Improvement Opportunities, Action Plans, Engagement.<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<\/div>\n<\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='alianzas' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #f0f0f0; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:20px;font-size:40px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >INTERNATIONAL ALLIANCES<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div class='avia-image-container  av-styling-    avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/choice.png' alt='' title='choice'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p>The companies joined their strengths to develop a proposal of high added value and promote their joint development in Europe and Latin America. Under a Joint Venture on a long-term basis, the coalition intends to reinforce their positions through several business models in which the Sercotel Hotel Group offers:<\/p>\n<p><strong>1|<\/strong>\u00a0Commercialization and distribution of the Sercotel Hotel Group Master franchise in Europe and Latin America<\/p>\n<p><strong>2|<\/strong>\u00a0Business Model<\/p>\n<p><b>A Perfect Combination of Two Leaders<\/b><\/p>\n<p>The two companies complement each other very well in key business factors:<\/p>\n<ul>\n<li>Hotel and Destination Coverage<\/li>\n<li>Market Penetration<\/li>\n<li>Business Model<\/li>\n<\/ul>\n<p>The coalition of both companies is the most balanced and competitive proposal of the market thanks to their complementary profile:<\/p>\n<p>Sercotel Hotel Group, the local expert present in Spain and Latin America managing more than 30 hotels and commercializing a total portfolio of 153 establishments. Moreover, it has an extensive sales team geared to tackling the Spanish business community in all its regions.<\/p>\n<p>Choice Hotels International has an international sales team distributed throughout the world, particularly in the EMEA region. It has a significant portfolio of customers among which the main corporations of Europe stand out. It, therefore, has a noteworthy capacity to direct sales. Moreover, the economy of scale and its advantage in negotiating guarantee the best conditions of the market in distribution and technology.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_7' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='comercializacion' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:20px;font-size:40px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Commercialization<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p><b>Areas involved in Sales<\/b><\/p>\n<p>Nowadays we can say that \u201cWe are all sales\u201d just as the internal slogan of the sales department says. That means that the whole organization concentrates on one sole objective: to sell a lot and sell well.<\/p>\n<\/div><\/section><br \/>\n<div class='avia-image-container  av-styling-    avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/expansion-18-1.png' alt='' title='expansion-18'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p><b>Organization, regions and segments<\/b><\/p>\n<p>The Sercotel Hotel Group provides service to its brands through a team of more than 60 sales and marketing professionals in Spain and Latam. Moreover, through its commercial integration with Choice Hotels, it has more than 30 senior sales executives in various European countries through a regional multi-segment structure. This way, each hotel has a local team in its region and has the support of cross-selling throughout the sales network.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><div style='background:#f1f1f1;color:#555555;border-color:#f1f1f1;' class='av_promobox  avia-button-no '>\t\t<div class='avia-promocontent'><p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12605 aligncenter\" src=\"https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/choice.png\" alt=\"\" width=\"286\" height=\"72\" \/><\/p>\n<p style=\"text-align: center;\">The commercial alliance with Choice Hotels allows us to integrate two sales teams into one, so that the organizational model, accounts monitoring, and commercial agreements are the same and available for all the hotels of the group.<\/p>\n<p>\n<\/div>\t<\/div><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p><b>Contracting and managing commercial accounts<\/b><\/p>\n<p>The activity of the sales team has been modernized, adapting to new contracting use and the most adequate sales techniques to enhance new business and analyze the best and most profitable opportunities for each hotel and period.<\/p>\n<ul>\n<li>Bill collection \/ Analysis of potential<\/li>\n<li>Chain level cross-selling<\/li>\n<li>Negotiation, renewal and contracting<\/li>\n<li>Channel Activation<\/li>\n<li>Review of results<\/li>\n<li>Visits \/ Meetings<\/li>\n<li>Follow-up of pending payments<\/li>\n<li>Campaigns \u2013 offers<\/li>\n<\/ul>\n<\/div><\/section><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p><b>Organization, regions and segments<\/b><\/p>\n<p><strong>Groups<\/strong>. The group area manages group requests for various segments in a centralized way:<\/p>\n<ul>\n<li><b>Tour <\/b><b>Operation<\/b><b>. <\/b>We have specialists in contracting tourist groups, circuits, and series, among others.<\/li>\n<li><b>Sport <\/b><b>teams<\/b>. Only geared to the negotiation of agreements with sports clubs, associations, federations and agencies specialized in sporting events.<\/li>\n<li><b>Mice<\/b><b> &amp; Business <\/b><b>Groups<\/b><b>. <\/b>A sales team specialized in groups, conventions, congresses and their OPCs, incentives, and events.<\/li>\n<\/ul>\n<p><b> On-line <\/b><b>distribution<\/b><b>. <\/b>It oversees sales analysis and optimization through customized contracting with OTAs and bed banks for each hotel.<\/p>\n<p><b> Business <\/b><b>Travel<\/b><b>. <\/b>Acquisition and loyalty of national as well as international key corporate accounts either directly or through TAs and BTCs.<\/p>\n<p><b> <\/b><b>Travel<\/b> <b>Industry<\/b><b>. <\/b>The traditional channel of travel agencies is one of the most consolidated in the Spanish and Latin American market. The Sercotel Hotel Group has an on-line reservation platform for agencies and connectivity solutions with the most significant vertical groups.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #f1f1f1; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><h3 style=\"text-align: center;\">Acuerdos de cadena y contratos preferentes<\/h3>\n<\/div><\/section>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/acuerdos.jpg' alt='' title='acuerdos'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/acuerdos2.jpg' alt='' title='acuerdos2'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_9' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='renevue' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:20px;font-size:40px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Distribuci\u00f3n y revenue management<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p>En la actualidad la complejidad de distribuir de una forma efectiva y eficiente requiere de diversas disciplinas para alcanzar el cliente objetivo de un hotel y a su vez conseguir objetivos de ventas y rentabilidad. En Sercotel Hotel Group nuestros equipo de distribuci\u00f3n, revenue management y an\u00e1lisis comercial (Business Intelligence) ofrecen soluciones a la amplia diversidad de alojamiento que se encuentran en nuestras marcas comerciales.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><div class=\"tabcontainer   top_tab  \">\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >    <div data-fake-id=\"#tab-id-4\" class=\"tab active_tab\"  itemprop=\"headline\" >Distribution<\/div>\n    <div id=\"tab-id-4-container\" class=\"tab_content active_tab_content\">\n        <div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p>The role of distribution is critical to maximize sales and handle business expenses. The Sercotel Hotel Group team is dedicated to designing the global, regional, and specific distribution map of a hotel according to its characteristics and market segment. This entails a high level of customization in:<\/p>\n<ul>\n<li>Contracting<\/li>\n<li>Commercial conditions<\/li>\n<li>Account Management and follow-up<\/li>\n<li>Optimization Actions<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >    <div data-fake-id=\"#tab-id-5\" class=\"tab \"  itemprop=\"headline\" >Product and connectivity<\/div>\n    <div id=\"tab-id-5-container\" class=\"tab_content \">\n        <div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p>The centralized product and connectivity team is an expert in distribution applications and platforms. It develops its activity providing service to all the hotels, guaranteeing an optimum configuration of channel managers, as well as CSR solutions, RPF management and presence in GDS and extranets.<\/p>\n<ul>\n<li>Load and activation<\/li>\n<li>Mapping and configuration of applications<\/li>\n<li>Connection and download<\/li>\n<li>Disparity Control<\/li>\n<li>Price management and multi-channel offer support<\/li>\n<li>Campaigns \u2013 Offers<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >    <div data-fake-id=\"#tab-id-6\" class=\"tab \"  itemprop=\"headline\" >Revenue Management and Sales Analysis<\/div>\n    <div id=\"tab-id-6-container\" class=\"tab_content \">\n        <div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p>Sercotel Hotel Group cuenta con un equipo de revenue management de alto nivel dedicado a la gesti\u00f3n\u00a0directa del yield y pricing de sus hoteles. Asimismo, asesora activamente a todos los hoteles de la\u00a0cadena cerrando el ciclo que se inicia con una correcta contrataci\u00f3n y una configuraci\u00f3n excelente.<br \/>\nEn la actualidad, el equipo de revenue management cuenta con las herramientas m\u00e1s potentes del\u00a0mercado al servicio del control de ventas y rentabilidad, como pueden ser\u00a0 compradores de precios, RMS, y soluciones de DataWareHouse y Business Intelligence administradas por un equipo t\u00e9cnico.<br \/>\n\u2022 Benchmarking, set competitivo del hotel y la plaza<br \/>\n\u2022 Fijaci\u00f3n din\u00e1mica de precios p\u00fablicos y grupos<br \/>\n\u2022 Creaci\u00f3n de ofertas y control de demanda<br \/>\n\u2022 Secuencia de apertura y cierre de canales<br \/>\n\u2022 An\u00e1lisis de desplazamiento de demanda<br \/>\n\u2022 Presupuestos ADR, RevPar, Ocupaci\u00f3n<\/p>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_10' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='marketing' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #f1f1f1; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:20px;font-size:40px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered   av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >MARKETING AND COMMUNICATION<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p><strong>Producci\u00f3n, dise\u00f1o y organizaci\u00f3n de eventos<\/strong><\/p>\n<p>En nuestro departamento de marketing contamos con un equipo de dise\u00f1adores y maquetadores especializados en la producci\u00f3n de materiales corporativos para todo tipo de eventos a los que asistimos. Desde el departamento organizamos, dise\u00f1amos y preparamos la puesta en marcha de los eventos junto a la producci\u00f3n de todos los materiales para garantizar el \u00e9xito de nuestra presencia.<\/p>\n<p>En nuestro Plan de Acci\u00f3n anual se contempla la asistencia a diferentes ferias y eventos del sector. Tambi\u00e9n, tras el acuerdo comercial con Choice y en colaboraci\u00f3n con sus oficinas internacionales, especialmente las europeas ubicadas en Francia, Alemania, UK, Benelux e Italia, dispondremos de una red comercial amplia con quienes realizaremos diferentes acciones y participamos en diferentes eventos como workshops y\/o ferias.<\/p>\n<p>Desde el departamento asistimos a ferias y a acontecimientos de referencia del sector, junto al equipo para dar a conocer los servicios de la cadena y establecer una relaci\u00f3n cercana entre los diferentes actores que intervienen en la decisi\u00f3n de compra.<\/p>\n<p>Invertimos en un plan de publicidad para incrementar el conocimiento de la marca a nivel nacional. Tambi\u00e9n se manejan patrocinios y colaboraciones con diferentes entidades que nos permitan incrementar el conocimiento de marca.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p><b>Our Brand<\/b><\/p>\n<p>The marketing department designs and produces all the necessary material to guarantee a good presence of the brand in the chain\u2019s hotels.<\/p>\n<p>We generate brand impact through websites and other corporate elements to increase user and consumer level of recall.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/nuestra-marca.png' alt='' title='nuestra-marca'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p><b>Community Manager<\/b><\/p>\n<p>We build and manage the communities around the Sercotel Hotel Group brand through good social communication in the main social networks.<\/p>\n<\/div><\/section><br \/>\n<section class=\"avia_codeblock_section  avia_code_block_0\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_codeblock '  itemprop=\"text\" > [avia_codeblock_placeholder uid=\"0\"] <\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_11' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='canal' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #ffffff; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:20px;font-size:40px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >DIRECT CHANNEL<\/h3><div class ='av-subheading av-subheading_below  ' style='font-size:15px;'><p>Your hotel\u2019s direct channel, the front door to the repeating guest<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p>Direct on-line and telephone sales are the main opportunities for a hotel to enjoy recurrent business. The Sercotel Hotel Group and its brands offer everything necessary to design a winning strategy by using the most suitable technologies for each case, managing a specialized team in constant growth. Moreover, the opportunity to work in a network that offers the concept of a hotel chain materializes in direct digital channels through a combination of points of sale of the hotel (hotel website) and of the chain (Sercotel website web <a href=\"http:\/\/www.sercotelhoteles.com\">sercotelhoteles.com<\/a>).<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><div class=\"tabcontainer   top_tab  \">\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >    <div data-fake-id=\"#tab-id-7\" class=\"tab active_tab\"  itemprop=\"headline\" >Experts in SEO<\/div>\n    <div id=\"tab-id-7-container\" class=\"tab_content active_tab_content\">\n        <div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-12774 alignleft\" src=\"https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/seo-1.png\" alt=\"\" width=\"250\" height=\"250\" \/><\/p>\n<p>Creation of quality content, review, and their update to position our websites in leading positions in search engines.<\/p>\n<p><b>83% <\/b>of the users that enter the Sercotel Hotel Group websites initially end up buying.<\/p>\n<p><b>71% <\/b>of the users that enter the Sercotel Hotel Group websites through a search engine such as Google end up making a reservation.<\/p>\n<p><i>Punto de <\/i><i>Fuga<\/i><i> Institute. Study on the behavior and profile of the Sercotel client in the online purchasing process. Data extracted in July 2015.<\/i><\/p>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >    <div data-fake-id=\"#tab-id-8\" class=\"tab \"  itemprop=\"headline\" >Experts in SEM and Affiliation<\/div>\n    <div id=\"tab-id-8-container\" class=\"tab_content \">\n        <div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p>Management of pay-per-click (PPC) campaigns and agreements with leading affiliates in the market to obtain greater website visibility, improve conversion rates, more website traffic, and guarantee our presence in various websites, blogs and other channels.<\/p>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >    <div data-fake-id=\"#tab-id-9\" class=\"tab \"  itemprop=\"headline\" >Traffic Generation <\/div>\n    <div id=\"tab-id-9-container\" class=\"tab_content \">\n        <div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<ul>\n<li>Sercotel Hotel Group Corporate Website: We offer a website with all the information about the hotels, their images, many offers, and promotional packages. Moreover, you can make a reservation on the website thanks to our exclusive reservation engine that is always present.<\/li>\n<li>The hotel\u2019s own website: We manage each hotel\u2019s individual websites providing a structure and image in accordance to the typology of the hotel in addition to design, maintenance, positioning, translation, affiliation, and hosting solutions.<\/li>\n<li>In order to improve customer relations and loyalty, we send periodic Newsletters that are corporate as well as individualized by hotel or through cobranding.<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"av_tab_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >    <div data-fake-id=\"#tab-id-10\" class=\"tab \"  itemprop=\"headline\" >On-line reputation<\/div>\n    <div id=\"tab-id-10-container\" class=\"tab_content \">\n        <div class=\"tab_inner_content invers-color\"  itemprop=\"text\" >\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-12775 alignleft\" src=\"https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/booking.png\" alt=\"\" width=\"250\" height=\"265\" \/><\/p>\n<p>We work with a new on-line reputation management tool through an exclusive agreement with TrustYou for the Sercotel Hotel Group.<\/p>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_12' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='fidelizacion' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #f1f1f1; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:20px;font-size:40px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered   av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >LOYALTY PROGRAM<\/h3><div class ='av-subheading av-subheading_below  ' style='font-size:15px;'><p>Repetition, Retention and Cross-Selling:<br \/>\nA double opportunity for your hotel.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p>Las oportunidades que ofrece un cliente repetidor son un aut\u00e9ntico premio para aquellos que luchan por mantener su nivel de servicio y calidad, que sorprenden y cuidan a su hu\u00e9sped. En Sercotel Hotel Group disponemos de un plan de fidelizaci\u00f3n para todas nuestras marcas, Sercotel Rewards, para particulares y empresas que otorga beneficios directos en cada reserva diferenciando as\u00ed el canal directo de la cadena. Adem\u00e1s, sumamos a nuestra base de clientes la extensiva base de millones de compradores del programa m\u00e1s relevante del mercado internacional, Choice Privileges, que ahora pone a disposici\u00f3n de sus titulares los hoteles del grupo.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class='avia-team-member  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class='team-img-container'><img class='avia_image avia_image_team' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/rewards-3.jpg' alt='Sercotel Rewards'  itemprop=\"image\"  \/><\/div><h3 class='team-member-name'   itemprop=\"name\" >Sercotel Rewards<\/h3><div class='team-member-description '  itemprop=\"description\"  ><p>Loyalty program geared to companies and individuals with exclusive advantages In all the group\u2019s Hotels.<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Sercotel Hotel Group<\/span><\/section><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><section class='avia-team-member  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class='team-img-container'><img class='avia_image avia_image_team' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/choice-pri-3.jpg' alt='Choice Privileges'  itemprop=\"image\"  \/><\/div><h3 class='team-member-name'   itemprop=\"name\" >Choice Privileges<\/h3><div class='team-member-description '  itemprop=\"description\"  ><p>For Hotels participating in the joint Sercotel Hotel Group and Choice HotelsTM sales programs.<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Sercotel Hotel Group<\/span><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_13' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='partners' class='avia-section main_color avia-section-large avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #ffffff; '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:20px;font-size:40px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered   av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >PARTNERS AND TECHNOLOGY<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='hr hr-short hr-center  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p>The Sercotel Hotel Group believes in alliances. We believe in fellow travelers who, through their specialization in areas such as technology, sales, and analysis, make any hotel proposal successful. Counting on them with their best conditions and constant support makes our work possible and places value on our group\u2019s management skills. Moreover, today, a single solution for each challenge does not exist. The vast diversity of business cases requires precise but creative combinations of market services. That is why our perspective is to always have the best allies for each of the goals that your hotel must attain.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/www.sercotelhotelgroup.com\/wp-content\/uploads\/2019\/01\/prtners.png' alt='' title='prtners'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_14' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14493'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.sercotelhotelgroup.com\/en\/wp-json\/wp\/v2\/pages\/14493"}],"collection":[{"href":"https:\/\/www.sercotelhotelgroup.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sercotelhotelgroup.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sercotelhotelgroup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sercotelhotelgroup.com\/en\/wp-json\/wp\/v2\/comments?post=14493"}],"version-history":[{"count":71,"href":"https:\/\/www.sercotelhotelgroup.com\/en\/wp-json\/wp\/v2\/pages\/14493\/revisions"}],"predecessor-version":[{"id":20186,"href":"https:\/\/www.sercotelhotelgroup.com\/en\/wp-json\/wp\/v2\/pages\/14493\/revisions\/20186"}],"wp:attachment":[{"href":"https:\/\/www.sercotelhotelgroup.com\/en\/wp-json\/wp\/v2\/media?parent=14493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}