The companies joined their strengths to develop a proposal of high added value and promote their joint development in Europe and Latin America. Under a Joint Venture on a long-term basis, the coalition intends to reinforce their positions through several business models in which the Sercotel Hotel Group offers:
1| Commercialization and distribution of the Sercotel Hotel Group Master franchise in Europe and Latin America
2| Business Model
A Perfect Combination of Two Leaders
The two companies complement each other very well in key business factors:
- Hotel and Destination Coverage
- Market Penetration
- Business Model
The coalition of both companies is the most balanced and competitive proposal of the market thanks to their complementary profile:
Sercotel Hotel Group, the local expert present in Spain and Latin America managing more than 30 hotels and commercializing a total portfolio of 153 establishments. Moreover, it has an extensive sales team geared to tackling the Spanish business community in all its regions.
Choice Hotels International has an international sales team distributed throughout the world, particularly in the EMEA region. It has a significant portfolio of customers among which the main corporations of Europe stand out. It, therefore, has a noteworthy capacity to direct sales. Moreover, the economy of scale and its advantage in negotiating guarantee the best conditions of the market in distribution and technology.